Digital Identity for a high-end property building company
Strategic Design • Vision Casting • Branding • Web design • Webflow development
Top Renovation is a construction and renovation company based in East Yorkshire. After years of working on projects under a shared ownership model, they were ready to grow independently and move into a new market: high-end residential clients.
Company
Top Renovation
Year
2021
Project Type
Digital Identity
Team Size
Me as solo designer
The Challenge
Their target audience was affluent homeowners looking for a contractor they could genuinely trust. Someone professional, skilled, and capable of handling complex, high-investment projects without hand-holding.§
Brand Approach
Top Renovation's edge wasn't flashy marketing. It was process and professionalism. They were honest, methodical, and genuinely invested in each client's outcome. Over the years they'd developed ways of working that made builds run smoother and clients feel less anxious.
The brief was to make all of that visible. The brand needed to communicate trust, quality, and competence to people who had high expectations and plenty of options.
The construction industry gave me a natural starting point. The brand language draws on architectural principles: clean lines, the golden ratio, and structural references that feel considered rather than decorative.
